For companies, attracting members of Generation Z requires a mix of strategies to meet their terms. A new survey conducted by Tallo, an online platform that connects talented students with companies and colleges, found that most Gen Z students said it is important to have a job that is personally fulfilling.
Out of 512 individuals surveyed for the report, 91 percent of respondents said that recruiters should know professional details about them before reaching out about an opportunity.
While 88 percent of those surveyed reported that familiarity with the company doesn’t matter to them if it is a clear fit for them. Another 96 percent believe in the importance of networking even when a company does not have an immediate job opening.
“When it comes to recruiting, employers need to be more conscious of marketing their specific opportunities than about bringing awareness to their overall company brand,” said Casey Welch, CEO of Tallo.
“Engagement-heavy platforms that allow for personalization of the user experience should be prominent in recruiting strategies.”
Personally, many Gen Z members place more importance on portraying themselves to the world. For nearly 87 percent of them, building a professional brand online is important. Most of them prefer platforms like email and LinkedIn as a method of communication from recruiters and potential employers.
“By better understanding how and where Generation Z is building – and distinguishing – their personal and professional brands, companies and colleges can more easily connect with them to fuel the future of work,” Welch added.