The University of Central Arkansas’ Division of Outreach and Community Engagement won the lifelong learning “Best Marketing” award for its Women’s Leadership Network.
The award was presented last month during a conference in Savannah, Georgia, by Learning Resources Network (LERN), the association in continuing education in the world.
“LERN has long emphasized the value of developing programs for your primary market segments. Using LERN’s recommendations for customer analysis, the [UCA] Division of Outreach identified working women as a primary market segment,” LERN President William A. Draves said while announcing the award.
“Responding to the needs of this group, the Women’s Leadership Network was created. Using a comprehensive integrated marketing approach involving 12 different marketing strategies — from a text club to door prizes. The program exceeded goals by large margins, attendance rates at events exceeded goals by 31 percent and the mentorship program saw an increase in participation from last year.”
Officially named in 1975, the Division of Outreach and Community Engagement connects the campus with the community through innovative, collaborative programs, services and relies on comprehensive learning and civic engagement opportunities.
